State In The Real – Penn State Music Scene

Kanye West Presents – DONDA


Kanye West went on a tweeting rampage early this morning to announce his newest business venture named DONDA, a design company  that would comprise 22 divisions and make “products and experiences that people want and can afford.” From the context of his tweets, it sounds like Kanye is trying to jump into a whole new world of innovation. So we have leads on a new solo album, a sequel to Watch the Throne, and now this. The year 2012 is starting to look like a special one simply because as you and I both know, Kanye doesn’t settle for anything less than success…



Check out some of his most notable recent tweets below:

“I have started a new company and I’m so excited about the name…. it’s got the best name ever of all companies of all time!!!….”

“The name of the company is DONDA. DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas.”
“I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts…app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist ..doctors, scientist,teachers.”

“DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford…I want to put creatives in a room together with like minds that are all waaaay doper than me”

“We need to take what Michael Jackson felt and Mcqueen and Steve Jobs and we need make things better…”

“We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel. ..To      dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs.”