Launching this fall, Happy Valley Music Label will assist these artists in reaching this goal by giving them label representation.
The label, which is entirely student-run, is meant to spotlight State College’s thriving underground music scene. Happy Valley Music Label also gives students who are interested in pursing a career in the music industry hands-on experience. Students on Happy Valley Music Label will be responsible for promoting artists via radio, press coverage and social media in addition to booking various local gigs.
The label has already partnered with DJ Keegan Tawa and one of Penn State’s most successful student band Lenina Crowne. The label is currently accepting applications for new artists seeking representation. Artist applications can be found here.
Happy Valley Music Label is also looking for interested students to join either of their two committees: booking/singing or promotional/marketing. Full descriptions of these committees can be found here.
Students who are interested in becoming part of the label this fall are urged to apply via the online application.
A full description of the label in addition to artist biographies can be found on Happy Valley Music Label’s website.