Identical twins, “Sha” and “Just-I,” started making their own music in 2007 under the name Tru Fam. Ever since then, the hip-hop/pop duo from New Jersey has been developing their sound and talents. Their newest single, “Rich Kids,” is one of those songs that you hear when watching a party montage video and I mean that in the best way possible. Call me crazy, but I’m slightly feeling a Kendrick Lamar vibe in the vocals of this track (and that is definitely a good thing as you Kendrick-aware people know). Most of us are probably unfamiliar with partying with the rich kids, but I think we can all relate to the line “guilty pleasures, get you to come out and play.” Either way, I think we can all find some appreciation for the rhymes featured in this new single. So, what do you all think of Tru Fam’s new single? Yay or nay?
Here’s the bio for Tru Fam if you want to know more about the twin rappers:
“There is no question about it, Tru Fam make a great team! “Sha” and “Just-I” have an undeniable chemistry that motivates them to push the envelope beyond what others thought they could do. They know what to expect from one another and what the other one may want on a record without saying a word. They are best friends and their toughest critics. So much so that they make one another perform the song that he has written to prove that the song is a hit and worthy of recording. Would you expect anything less from identical twins. Developing their own pop hip-hop sound, Tru Fam has reached beyond the normal beats and intricacies of pop music. They have a pot of stew if you will, that’s filled with passion, love, fun and excitement, topped with witty lyrics and catchy hooks. This interpretation of pop hip-hop with introspective beats has a commercial sound with great performances to back it up. Just like at the end of a play, they want the standing ovation and the applause from their fans. Tru Fam wants to reach the masses. They won’t record a song unless they can envision a great performance and deliver it and they do just that. Tru Fam wants their fans to feel, enjoy and vibe to their music. They see the bigger picture and pride themselves in going above and beyond to deliver their very best. It’s a complex art, building a brand but this is what they do. Tru Fam lives for their music and are excited to reach new heights and take on the world of Pop and Hip-Hop.”